Plasticcycle held an awareness session for Mitra Innovation, a global technology company, with its headquarters in London, that has over a decade of experience and specialises in secure cloud-native platform engineering, cloud transformation, middleware implementation, integration, and workflow automation, with clients in North America, Europe, Australia, New Zealand, East Africa, and Asia. Mithra works toward helping entrepreneurs, SMEs, and enterprises turn innovative ideas into sustainable, eco-friendly and ethical businesses and solutions. The session was conducted in an interactive and engaging manner to instil behavioural change towards the reduction and responsible disposal of recyclable plastic waste.