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Cinnamon Bey Beruwala, Plasticcycle & MEPA ink partnership to preserve the Beruwala Reef

Cinnamon BEY Beruwala together with the Marine Environmental Protection Authority (MEPA) and Plasticcycle – the Social Entrepreneurship project of John Keells Group, signed off on a partnership towards preserving the Beruwala Beach adjoining the Resort on the 27th of November 2020.  

Sri Lanka’s coastline is rich in marine biodiversity, including exotic fish species and marine mammals such as sea turtles that depend on the beaches and shoreline for breeding. However, these unique environments and habitats have been challenged by the accumulation of plastic waste by tourism activities and holiday goers. 

Similar to the initiative launched in Hikkaduwa during January 2020 with Hikka Tranz by Cinnamon, this initiative to be launched on 1st January 2021 looks towards maintaining a stretch of beach adjoining the resort by placing specially designed plastic waste collections bins and includes a series of long-term clean-up activities to preserve the beach as part of a “Beach Caretaker” programme initiated by MEPA.

The signing ceremony was held at the Auditorium at Suhurupaya, Battaramulla and was graced by Dr. Nalaka Godahewa, the State Minister of Urban Development, Coast Conservation, Waste Disposal and Public Sanitation. 

In addition to the beach clean-ups that are conducted by the staff volunteers on a regular basis, a series of dedicated plastic waste collection bins will be placed adjacent to the resort to encourage all beach goers to responsibly dispose their plastic waste. This is along with the programmes that will be conducted by Cinnamon Bey to educate the youth living in the area on best practices for the preservation of the reef.